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March 19, 2025

The dangers of a smile makeover

The number of dental practices offering a quick fix ‘Hollywood Smile’ has greatly increased in recent years, but is the dental health of patients being compromised to achieve the perfect cosmetic result?

Whilst there has always been a market for aesthetic dentistry, there has been a steep rise in the number of dental practices offering ‘quick fix’ smile makeovers. A recent article in ‘The Dentist’ magazine suggests that there has been a 34% rise in cosmetic dentistry since 2009. Whilst it is understandable that people leading busy lifestyles might find a quick and convenient solution appealing, we in the Dental Negligence Team know only too well that quick does not always mean safe.

What is Cosmetic Dentistry?

Simply put, cosmetic dentistry is dental treatment aimed at improving the appearance of a patient’s teeth rather than for therapeutic purposes. Treatments include orthodontic work such as ‘Invisalign’ braces (invisible braces to realign the teeth), crowns, veneers and teeth whitening through bleaching.

The treatments are invariably offered privately and can be very expensive, often running to thousands of pounds. But these cosmetic procedures are not without risk. Preparing a tooth for a veneer for example involves filing down the tooth enamel in order to make room for the veneer. Not infrequently teeth can be ‘over prepared’ (too much enamel removed) leading to micro-cracks in the underlying dentine. This in turn can damage the nerve and lead to ‘pulp death’. When the tooth pulp dies, further intervention in the form of root canal treatment is required to prevent the tooth being lost, and this is only a temporary solution – root filled teeth have a limited lifespan. Once the tooth is lost it would need to be replaced with a denture or an implant (the latter option is more permanent, but can cost also cost up to £3,000).

Far from improving the cosmetic appearance of a patient’s teeth, cosmetic treatment can result in the unnecessary damage of perfectly healthy teeth. This can mean more treatment, more expense, and an eventual outcome which may not match a patient’s original aesthetic requirements.

Our Experience

Alongside the rise in cosmetic dentistry, The Dental Negligence Team has noticed a steady increase in the number of claims being brought against dentists who have failed to place the dental health of patients ahead of costly treatments plans aimed at giving the patient a ‘Hollywood Smile’. I have heard from a number of my clients that the risks of the cosmetic treatment were not properly discussed with them and that they feel cheated, as their teeth are in a worse condition now than when they first started.

One of my clients paid in the region of £7,000 for a number of crowns and veneers in order to improve the aesthetic appearance of her smile. She has subsequently found that a large number of her (previously healthy) teeth have now been damaged and will need to be root filled, or extracted and replaced with implants. The estimated cost of putting right the treatment undertaken by the cosmetic dentist was almost double that of the original treatment.

The smile makeover is understandably enticing for patients. However, I believe that many dentists are failing in their duty to inform patients of the risks of the procedures, properly assess the patients as to their suitability for treatment, and taking unnecessary risks with patients’ dental health. In my view, more has to be done to ensure that dental health rather than aesthetic appearance remains the priority.

Summary

If you are concerned that you may have received negligent cosmetic dental treatment, please contact a member of the Dental Negligence Team, who will be happy to advise you on your particular circumstances and whether you may have grounds for a claim for compensation.

Got a question?

Message the team

You can call the team on 0800 923 2080 or message them to understand more about you potential compensation claim for dental negligence. We will get back to you at a time that is convenient to you.

Common claim types

Compensation for undiagnosed gum disease
If you have experienced dental injury as a result of undiagnosed gum disease (also known as periodontal disease), our specialist dental negligence solicitors are here to help you.
Compensation for undiagnosed mouth cancer
We have a long history of high value claims involving undiagnosed mouth cancer where we have won our clients the compensation they deserved for negligent dental treatment.
Compensation for undiagnosed tooth decay
If diagnosed early enough, tooth decay can be treated with a simple filling. However if your dentist fails to diagnose tooth decay, there can be much more serious consequences.
Dental implant negligence
If you have suffered consequences resulting from negligent dental implants then you should contact The Dental Negligence Team to discuss this further.
Dental nerve injury compensation
Nerve injury can occur due to negligent dental treatment when the trigeminal nerve is disturbed. This nerve is the main nerve responsible for sensation in the face and motor functions.
Negligent cosmetic dentistry
You will have undergone cosmetic dentistry to improve the overall look of your teeth, so it can be distressing if you have been left with failed cosmetic dentistry.
Negligent crown and bridgework
Where a patient has crowns and/or bridges placed, there are a number of ways in which negligent crown and bridgework may be provided.
Negligent Orthodontic Treatment
If you have experienced dental injury in relation to orthodontics, we may be able to help you with a claim for compensation.
Negligent root canal treatment
If you feel that the injury was due to negligence on the part of your dentist, you may have a claim for compensation.
Negligent wisdom teeth extraction
The extraction of wisdom teeth is one of the most common procedures carried out in the UK. Extraction may be required if a wisdom tooth is decayed.
Tooth extraction negligence
If you need an extraction, and the dentist removes the wrong tooth or damages another tooth in the process, then you may have a claim for compensation.

Insights and opinions